Facebook: 4th favorite choice for teens

Facebook: 4th favorite choice for teens

Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%),...
How to leverage social media effectively

How to leverage social media effectively

Have you decided to build up your web presence and attract new customers using social media? Here are five tips on how small- and medium-sized businesses (SMBs) can turn likes into dollars. #1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube,...
5 social media trends to watch for!

5 social media trends to watch for!

With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become...

Social media platforms that suit your SMB

Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from. With that in mind,...

The new face of e-marketing: IG stories

Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it, you can share short videos, or even personally decorated snapshots...