How to market SMBs with Pinterest

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the...

How to make your business pop online

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as...

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website...

Manage your WordPress with this checklist

WordPress is one of the most powerful blogging and content management systems (CMS) to date. Since it powers approximately 27% of all websites, there’s no room for sluggish load times, potential security vulnerabilities, or search engine delistings. To avoid these...

SMBs and social media policy reviews

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags,...